Insights, Software & Reviews

Best Email Marketing Software, Services & Platforms in 2022

flik eco finance personal best email marketing software

Looking for the best email marketing software for your business? Whether you’re just starting out or you’re looking to switch to a better platform, this guide is for you. We’ll walk you through everything you need to know about the best email marketing services and platforms available in 2022. Plus, we’ll give you our top picks for each category!

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Best Overall

ActiveCampaign

The best all round email marketing software, ActiveCampaign gives you absolutely everything you need to run successful email marketing campaigns.

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Best for Marketers

HubSpot

If you’re a marketing professional or entrepreneur HubSpot is the best email marketing software for you, giving you a powerful set of easy to use tools.

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Best For Email Automation

Sendinblue

If you’re looking to grow your marketing outreach and sales, Sendinblue is perfect for you with its set of sales tools and automation features.

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Best For Small Businesses

Flodesk

With beautiful professionally designed email templates, Flodesk is hands down the best & cheapest email marketing software for small businesses.

Want to save time and get right to the best email marketing software now? Our favorite choice is ActiveCampaign and HubSpot.

Email marketing software gives you the highest return on investment (ROI) when compared to every other marketing channel – $38 for every $1 spent.

But how do you get started with choosing the right email marketing software for you when there are hundreds of different choices to compare?

Each one has different levels of features, ease of use and price range. Most of the software out there is great, you just need to find the best match for you. 

This guide will help you decide.

Here are our choice for the best email marketing software and services to try this year:

So let’s go into detailed reviews of each one:

1. ActiveCampaign

Best All-Round Email Marketing Software

ActiveCampaign is the best email marketing platform for companies who want to enhance their customer experience. If you take email marketing seriously, ActiveCampaign is perfect for you.

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ActiveCampaign is an all-in-one platform that helps businesses automate and personalize their email marketing. It’s packed with features, including:

  • A/B testing
  • Segmentation
  • Autoresponders
  • Drip campaigns
  • Lead scoring and nurturing
  • CRM integration

 Plus, ActiveCampaign’s deliverability is among the best in the business. You can trust that your emails will reach your subscribers’ inboxes. And if you need any help, their customer support team is always available to lend a hand. 

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ActiveCampaign integrates with all the best marketing and sales tools, including:

  • Salesforce
  • HubSpot
  • Zapier
  • Shopify
  • Facebook
  • WordPress

ActiveCampaign’s automation features are some of the best in the business. You can use them to create complex workflows that save you time and improve your marketing. 

For example, let’s say you want to send a sequence of emails to new subscribers. With ActiveCampaign, you can create a workflow that automatically sends those emails for you. All you have to do is set it up once and ActiveCampaign will take care of the rest. 

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Plus, if you ever need to make changes to your workflow, ActiveCampaign makes it easy to do so. Their visual editor makes it simple to drag and drop elements into place, so you can build the perfect automated email campaign.

ActiveCampaign Key Features

ActiveCampaign is one of the best email marketing software platforms out there, and for good reason. It offers a wide variety of features that can benefit any business, no matter what size. Let’s take a look at some of the key features ActiveCampaign has to offer:

  • Segmentation: ActiveCampaign allows you to segment your contacts into different groups so you can send more targeted emails. This is great if you want to personalize your messages or if you have a large list of contacts.
  • Autoresponders: With autoresponders, you can automate your email marketing campaigns so they’re sent out without you having to do anything. This is perfect if you want to save time or if you know you’ll be too busy to send out emails yourself.
  • A/B Testing: A/B testing is a great way to test different subject lines, email content, or even sending times to see what works best for your audience. This way, you can make sure your emails are as effective as possible.

These are just a few of the many features ActiveCampaign has to offer. If you’re looking for an email marketing software platform that can help you take your business to the next level, ActiveCampaign is definitely worth considering.

ActiveCampaign Pricing

ActiveCampaign has four pricing plans: Lite, Plus, Professional, and Enterprise. The Lite plan starts at $15 per month for up to 500 contacts. The Plus plan starts at $70 per month.

2. HubSpot

Best Email Marketing Software for Marketers

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HubSpot is one of the best email marketing software platforms for a number of reasons. For starters, it offers a wide range of features and integrations that are designed to help businesses grow. This includes everything from email automation to list segmentation and lead nurturing. 

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In addition, HubSpot is extremely user-friendly, making it easy for even the most novice of users to get up and running quickly. And, if you do run into any issues, their world-class customer support team is always on hand to help. 

Finally, HubSpot offers a free version of their platform (with some limitations), which makes it an ideal choice for small businesses or those just getting started with email marketing. 

All in all, it’s no wonder that HubSpot is consistently rated as one of the best email marketing software platforms on the market. If you’re looking for a platform that can help you grow your business, then HubSpot is definitely worth considering.

HubSpot Email Marketing Software integrates with a number of other software platforms and services, making it a great choice for businesses that use a variety of different tools. Some of the most popular integrations include:

  • Salesforce
  • Facebook
  • Google Analytics
  • WordPress
  • Zapier
  • Shopify
  • QuickBooks Online

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In addition to its wide range of integrations, HubSpot Email Marketing Software also offers a number of features and benefits that make it a great choice for businesses of all sizes. Some of the most notable benefits include: 

  • A user-friendly interface that makes it easy to create and send emails, even if you have no prior experience
  • A wide range of templates and designs to choose from, or the ability to create your own custom emails
  •  Powerful tracking and reporting tools that give you insights into your email campaigns
  • The ability to automate your email marketing campaigns, so you can save time and effort

If you’re looking for an email marketing platform that offers a wide range of features and benefits, HubSpot Email Marketing Software is a great option to consider. 

HubSpot Key Features

HubSpot’s email marketing software is designed to help you easily create beautiful and engaging emails that get more clicks and conversions. 

Some of the key features HubSpot offers include:

  • A drag-and-drop email builder that makes it easy to create beautiful emails
  • Over 700 pre-designed email templates to choose from
  • The ability to automate your email marketing campaigns
  • Detailed reporting so you can see how your campaigns are performing
  • A/B Testing
  • Email Segmentation
  • Email Scheduling

HubSpot Pricing

HubSpot offers a free plan for up to 2000 contacts and a paid plan starting at $50/month for up to 10000 contacts. 

You can also get started with a free trial of HubSpot Email Marketing here.

3. Sendinblue

Best Email Software for Automation

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Sendinblue is one of the best email marketing software platforms for a number of reasons. 

First, its user-friendly interface makes it easy to create beautiful emails, even if you don’t have any design experience.

Plus, Sendinblue offers a wide range of features, including automated emails, A/B testing, and segmentation. And best of all? Their prices are very reasonable, starting at just $25/month for up to 40,000 emails. 

What sets Sendinblue apart from other email marketing platforms is their focus on customer relations management (CRM).

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With Sendinblue’s CRM system, you can keep track of your customers’ interactions with your brand, and segment them based on their behavior. This allows you to send highly targeted emails that will result in more conversions. 

Overall, Sendinblue is an excellent choice for small businesses and entrepreneurs who are looking for an easy-to-use, affordable, and feature-rich email marketing platform.

Sendinblue provides users with a wide range of email automation features. These include:

  • A/B Testing
  • Automated Email Workflows
  • Behavioral Targeting
  • Contact Segmentation
  • Dynamic Content
  • Lead Scoring & Nurturing
  • Newsletters
  • Personalization & Customization
  • Real-time Reporting & Analytics

Sendinblue integrates with a wide range of popular business tools and services. This includes:

  • CRM software
  • Ecommerce platforms
  • Webinar platforms
  • Payment processors
  • Survey tools
  • Live chat software

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When it comes to comparing Sendinblue to other email marketing platforms, there are a few key things to consider. These include:

  • Pricing: Sendinblue is one of the most affordable email marketing platforms on the market.
  • Features: Sendinblue offers a wide range of powerful features, including A/B testing, automated email workflows, and real-time reporting and analytics.
  • Ease of use: Sendinblue is easy to use, even for those with no prior experience in email marketing.

Sendinblue Key Features

Sendinblue offers a wide range of powerful features, including:

  • A/B Testing
  • Automated Email Workflows
  • Behavioral Targeting
  • Contact Segmentation
  • Dynamic Content
  • Lead Scoring & Nurturing
  • Newsletters
  • Personalization & Customization
  • Real-time Reporting & Analytics

With so many features on offer, Sendinblue is sure to meet the needs of any business – no matter what their size or industry. And best of all, it’s easy to use and get started with.

Sendinblue Pricing

Sendinblue offers a pay-as-you-go pricing model that starts at $25/month for the Lite plan, which includes 300 contacts.

The other plans are the Premium (starts at $65/month), Enterprise (custom pricing), and Marketing CRM plans (custom pricing). All of these come with unlimited contacts.

The main difference between the Lite and other plans is in terms of features. For instance, the Lite plan doesn’t include automation or advanced segmentation, while the Premium and Enterprise plans do.

There’s also a limit on how many emails you can send per day with the Lite plan – 100 compared to 40,000 with the Enterprise plan.

If you’re not sure which plan is right for you, Sendinblue offers a free trial so you can try out the software before you commit to a paid plan.

4. Flodesk

Best Email Marketing Software for Small Businesses

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Flodesk is a newer email marketing software, but it’s already making waves in the industry. Flodesk is known for its beautiful email templates, easy-to-use interface, and affordable price point.

But what makes Flodesk truly stand out is its focus on helping you build a strong relationship with your subscribers. Flodesk allows you to segment your list so you can send more targeted, personalized emails. You can also use Flodesk’s ” sequences” feature to automate your email marketing and free up your time.

With all of these features, it’s no wonder that Flodesk is quickly becoming one of the best email marketing software platforms on the market. If you’re looking for an email marketing software that will help you connect with your subscribers and grow your business, Flodesk is a great option to consider.

Flodesk integrates with a number of popular apps and services, including:

  • Mailchimp
  • Constant Contact
  • AWeber
  • GetResponse
  • ActiveCampaign
  • ConvertKit

If you’re using one of these platforms for your email marketing, you can easily switch to Flodesk and take advantage of its many features. Flodesk also offers a free trial so you can try out the platform before making a commitment.

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Flodesk Key Features

Flodesk is an email marketing software that offers a wide range of features to its users. Some of the key features include:

  • A drag-and-drop email builder that makes it easy to create beautiful emails without any technical knowledge.
  • A wide range of templates that can be used to create professional looking emails.
  • A built-in list management system that allows you to segment your subscribers and send them targeted emails.
  • Detailed reports that show you how your emails are performing and where you can improve.

What sets Flodesk apart from other email marketing software is its focus on simplicity and ease of use.

All of the features are designed to be as user-friendly as possible, so even if you’re not a tech-savvy person, you’ll be able to use Flodesk with ease.

If you’re looking for an email marketing software that offers all the features you need without any complexity, then Flodesk is the perfect choice for you.

Try it out today and see how easy it is to create beautiful emails that get results.

Flodesk Pricing

If you’re looking for an affordable email marketing solution, Flodesk is a great option. Their plans start at just $38 per month, and they offer a free trial so you can try before you buy. Plus, they have some great features like automated email sequences and beautiful email templates.

You can also get 50% off using our special discount link, this brings the price of Flodesk down to only $18: Get 50% Off Flodesk

Email Marketing Software Frequently Asked Questions

In this section we will have a look at some of the popular questions people have when looking for the best email marketing software for their business.

What is Email Marketing?

Email marketing is the process of sending commercial messages, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
  • Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to emails sent by other companies in order to generate more leads for themselves.
  • Sending emails over time as part of an automated nurture campaign designed to educate prospects about your products or services and help them make a purchase decision.

Email marketing can be an extremely effective way to reach your target audience and achieve your business goals, but it’s important to choose the right email marketing software platform for your needs. There are a variety of different options available, and the best platform for you will depend on a number of factors, including the size of your business, your budget, and your goals.

What is The Benefit of Using Email Marketing Software?

The answer to this question is pretty simple: email marketing software makes it easy for you, the marketer, to send large numbers of emails to a list of subscribers. This type of software also typically includes features that make it easier to create and manage your email list, track the effectiveness of your email campaigns, and more.

In short, using email marketing software can save you a lot of time and hassle while also helping you run more effective email marketing campaigns.

How to Choose Email Marketing Software?

Now that you know a little bit more about email marketing software, let’s talk about how to choose the best platform for your needs. Here are some things to keep in mind:

  • The size of your business: If you have a small business with a few hundred subscribers, you probably don’t need the same features as a large enterprise with millions of subscribers. Choose a platform that’s designed for businesses of your size.
  • Your budget: Email marketing platforms can range in price from free to several thousand dollars per month. Again, choose a platform that’s within your budget and offers the features you need.
  • Your goals: What do you want to use email marketing for? Acquisition? Engagement? Sales? Make sure the platform you choose offers the features and integrations you need to meet your objectives.

What Is the Best Email Marketing Software?

Now that you know a little bit more about email marketing software and how to choose the best platform for your needs, it’s time to take a look at some of the best options available. Here are our top picks for best email marketing software in 2022:

  • Flodesk
  • Constant Contact
  • MailChimp
  • HubSpot
  • AWeber
  • GetResponse
  • ActiveCampaign
  • SendinBlue
  • ConvertKit
  • Drip

What is Email Marketing Automation?

Email marketing automation is the process of sending out automated emails to your customers or subscribers. This can be done in a number of ways, such as through an autoresponder series, pre-written email content, or even triggered emails based on certain actions taken by the recipient.

There are a number of benefits to using email marketing automation for your business. Firstly, it can save you a lot of time and effort in terms of manually sending out emails to each individual subscriber. Secondly, it allows you to send highly targeted and personalized messages to your audience, which can result in higher levels of engagement and conversions.

What is Email Autoresponder Software?

Email autoresponder software is a program that automatically sends out email responses to customers or clients who contact you. It can be used to provide customer support, answer frequently asked questions, or promote your products and services.

There are many different types of email autoresponder software available, so it’s important to choose one that best suits your needs.

When Is the Best Time to Send a Marketing Email?

The best time to send a marketing email depends on your target audience and what you’re trying to achieve with your email. If you’re trying to increase open rates, for example, you might want to send your emails during the workday or early in the morning. However, if you’re trying to boost click-through rates, you might want to send your emails in the evening or on weekends when people have more free time.

Ultimately, there’s no hard and fast rule for when to send marketing emails. The best time will vary depending on your goals and your audience. Experiment with different times and days of the week until you find what works best for you.

What’s the Best Day to Send a Marketing Email?

Again, there’s no definitive answer to this question. However, some studies have shown that Tuesday is the best day to send marketing emails. Wednesday and Thursday are also good days to send marketing emails, while Monday and Friday tend to be less effective.

Of course, you should always test different days and times to see what works best for your audience. But if you’re just starting out, Tuesday is a good day to start with.

What Is A/B Testing in Email Marketing?

A/B testing is a process of comparing two versions of an email against each other to see which performs better. The goal is to improve the performance of your emails by making small changes and then measuring the results.

For example, you might send out two versions of a newsletter, with each version having a different subject line. Then you would measure how many people open each email and click on the links inside. The version with the higher open rate and click-through rate would be considered the winner.

A/B testing can be used for any element of your email, such as the sender name, subject line, content, call to action, or even the time or day that it’s sent. By testing different elements, you can gradually improve the performance of your emails and get more people to take the action you want them to.

If you’re not already doing A/B testing, it’s a good idea to start. It’s a simple way to make your email marketing more effective, and it doesn’t take long to set up or analyze the results. Just choose one element to test at a time, so you can easily see the impact of the change.

There are a few things to keep in mind when A/B testing your emails:

  • Make sure you have enough data. To get reliable results, you need a large enough sample size. This means sending your email to a couple hundred people at least.
  • Test one element at a time. If you change multiple elements, it will be difficult to know which change made the difference in the results.
  • Be patient. It can take a few rounds of testing before you start seeing significant improvements. But each time, you’ll be getting closer to an email that gets better results.

So what are you waiting for? Start A/B testing your emails today and see how it can help improve your results!

What Is the Average Open Rate for Email Marketing?

The average open rate for email marketing is about 20%. This means that, on average, one in five people who receive your email will open it.

Of course, this varies depending on the type of email and the quality of your list. For example, transactional emails (such as order confirmation or shipping notifications) tend to have higher open rates than promotional emails. And if you have a high-quality list of engaged subscribers, your open rates will be higher than if you’re sending to a cold list of people who haven’t signed up to receive your emails.

There are a few things you can do to improve your open rates:

Use an engaging subject line. Your subject line is the first thing people see when they receive your email, so it’s important to make it count.

Avoid using spammy words. Words like “free,” “win,” and “sale” can trigger spam filters and cause your email to be sent to the junk folder.

Personalize your emails. Add the recipient’s name or other personal information to make the email feel more relevant and personalized.

Segment your list. Send different emails to different groups of people on your list, based on their interests or behavior. This way, you’re sending them content that they’re more likely to be interested in, which makes them more likely to open it.

Why is Email Marketing Important?

Email marketing is important because it allows businesses to reach a large number of people with minimal effort. It is also one of the most cost-effective marketing tools available, making it a great choice for small businesses and startups.

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About Leslie Croker (Mr.Pixel)

A Digital Marketing Wizard, over the past 15 years Leslie has founded & sold 3 digital marketing agencies for millions of dollars. He specialises in helping businesses build and scale profitable marketing campaigns. Over at Flik he shares this knowledge and also shines some light on the software and services that helped him become so successful.

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