Insights, Software & Reviews

Best Landing Page Builders to Generate More Sales (2022)

flik eco finance personal best landing page builders 2

Landing page builders can improve your sales and conversions by over 5x and save you $1,000s in development costs. This is why entrepreneurs, marketers and digital agencies love landing page builders.

The best landing page builders allow you to create the perfect high converting landing page in minutes, without writing a single line of code or hiring a freelancer developer.

They give you complete control, allowing you to create what you want, when you want, without spending a dollar or hiring an overpaid developer.

We’ve compared, reviewed and ranked the top landing page builders to make your life 10x easier.

instapage logo
Fastest Landing Page Builder

Instapage

If you’re looking to build stunning landing pages in minutes Instapage is perfect for you. With 200+ mobile optimised landing page templates you can be up and running in minutes.

Monthly Price: $299

Free Trial: Yes – 14 Days

Best All Round Builder & For Ecommerce

Unbounce

One of the best landing page builders available, it’s easy to see why all the major consumer brands use Unbounce. It’s packed full of features and has an effortless drag and drop builder.

Monthly Price: $90

Free Trial: Yes – 14 Days

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Small Businesses & Marketing Integrations

Leadpages

If you’re looking for an easy to use, drag & drop page builder that perfectly integrates with all CRMs, email marketing services and payment gateways, Leadpages is the perfect landing page builder for you.

Monthly Price: $99

Free Trial: Yes – 14 Days

When it comes to landing page builders we’ve all got different needs, some people need to quickly create multiple landing pages, others need to have perfect integrations with popular marketing services and other people may need their landing page to work perfectly with WordPress or Shopify.

So, to save you time and effort, we’ve ranked the best landing page builders based on specific scenarios.

ScenarioWinner     
Fastest Landing Page BuilderInstapage
Best for MobileUnbounce
Best for ShopifyInstapage
Best for WordPressUnbounce
Best for EcommerceUnbounce
Best for Marketing IntegrationsLeadpages
Best for a BudgetLeadpages
Best for Affiliate MarketingUnbounce
Best for BeginnersInstapage
Best for Marketing ExpertsLeadpages
Best Value for MoneyLeadpages
Best for BloggersInstapage

You can keep scrolling to find more detailed reviews on the best landing page builders.

Want to save time and get right to the best landing page builder now? Our favourite choice is Instapage, it is perfect for creating professional landing pages in minutes.

When picking the best landing page builder, there are hundreds of different choices to compare.

Each one provides different levels of features, performance, ease of use, and price ranges – not to mention different discounts and savings at checkout.

Here is a quick comparison table of each of the top landing page builders. You can find a more detailed review on each one here:

CompanyFeaturesA/B TestingEase of UsePricingLink
Instapage10/10Yes9/10$299 - Unlimited DomainsGo to Site
Unbounce10/10Yes10/10$90 - Single DomainGo to Site
Leadpages9/10Yes8/10$99 - Single DomainGo to Site

1. Instapage

Best For Building Perfect Landing Pages in Minutes

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Review Summary

If you’re looking to build stunning landing pages in minutes Instapage is perfect for you. With 200+ mobile optimised landing page templates you can be up and running in minutes. It also has a live page builder that allows you to see your changes live as you make them.

instapage review 1

98%
Best For Mobile Optimized Landing Pages
Price $299
Difficulty Extremely Easy to Use
Promotion 14 Day Free Trial

The ability to improve landing page conversion rates by over 5x is the reason why Instapage is hands-down, our top landing page builder.

If you’re an entrepreneur, digital agency, small business owner or designer, Instapage is the best landing page builder for you.

It has been the #1 landing page creator for over 10 years because it works time and time again. 

With Instapage it is so easy to build, test and optimize high-converting landing pages using their library of hundreds of mobile optimized templates.

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Instapage has everything you need to drive sales and conversions to your business, including:

  • Live drag and drop visual builder
  • A/B variation testing & experimentation
  • Seamless integrations to all major CMS & marketing platforms – Facebook, Google, Bing, MailChimp, ConvertKit, SalesForce, WordPress, Shopify and more

Instapage Standout Features

instapage review 3

  • Very easy to use drag and drop visual page editor
  • Over 200 professional designed templates
  • Unlimited A/B testing
  • In-depth conversion analytics
  • Zapier Integration
  • HubSpot Integration
  • Marketo Integration
  • Salesforce Integration
  • WordPress Integration
  • MailChimp & WordPress Integration

Instapage Pricing

Instapage starts at $199 for use on unlimited websites and unrestricted access to all of their great features. Instapage also has a 14-day free trial, so you can see if it works for you before you commit.

2. Unbounce

Best All Round Landing Page Builder – Over 125 mobile optimized templates and an effortless drag & drop landing page builder

unbounce logo

Review Summary

If you’re an entrepreneur, marketer or designer looking to quickly build landing pages that convert, for multiple campaigns Unbounce is for you. In minutes you can build the perfect landing page.

unbounce review 1

97%
Best For Improving Conversions Across Multiple Campaigns
Price $90
Difficulty Very Easy to Use
Promotion Free Trial & 20% Off Monthly & Annual Plans

Unbounce has been designed to get you a 30% lift in your marketing conversion rates.

With over 125 mobile optimized pre-built landing page templates, Unbounce is hands down the best all-round landing page builder.

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With Unbounce, you can build, launch and test the perfect landing pages without working with a developer or touching a line of code. This is why entrepreneurs and marketers love Unbounce.

Unbounce has been designed to work for the following type of businesses:

  • E-commerce
  • SaaS Companies
  • Small Businesses
  • Professional Services
  • Marketing Agencies

If you’re looking for an effortless way to create landing pages for your marketing campaigns and improve your conversions, give Unbounce a try today.

Standout Unbounce Features

  • A/B testing
  • Integrations with WordPress
  • Mobile-responsive templates
  • Coming soon pages
  • Social media integrations
  • Offers plugins for form creation and page design

Unbounce Pricing

Getting started with Unbounce is effortless, their plans start at $90 and allow you to use all the features of Unbounce on one website. They also have larger plans that allow you to use Unbounce on up to 10 websites.

3. Leadpages

Small & Medium Sized Businesses – Looking for an affordable way to build an audience, collect leads and close sales.

leadpages logo

Review Summary

LeadPages is one of the most popular landing page builders on the market. LeadPages allows you to create beautiful, high-converting landing pages in minutes without having to hire a designer or developer. 

It’s built for small & medium sized businesses, so if you are looking to grow your business, Leadpages is definitely for you.

leadpages review 1

92%
Best For Small & Medium Sized Businesses
Price $99
Difficulty Easy
Promotion Free Trial Available

LeadPages is one of the most popular landing page builders on the market. LeadPages allows you to create beautiful, high-converting landing pages in minutes without having to hire a designer or developer. 

With LeadPages, you can choose from over 100+ professionally designed landing page templates or create your own from scratch using their drag and drop builder. Plus, LeadPages integrates with all the major email marketing platforms so you can capture leads and add them to your email list. 

leadpages review 2

If you’re looking for a landing page builder that’s easy to use and comes with everything you need to create high-converting landing pages, then LeadPages is a great option.

Leadpages Standout Features

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  • Free hosting for your landing pages
  • 100s of landing page & pop-up templates
  • Perfectly optimized landing pages for both desktop and mobile devices
  • Over 40 marketing and CRM integrations
  • Exceptional page load speed, helping boost conversions

Leadpages Pricing 

Leadpages is one of the most affordable page builders on the market. Allowing you to create an unlimited amount of landing pages for only $49. Oh and Leadpages also has a free 14-day trial to help you get starter.

Best Landing Page Builder Frequently Asked Questions

Are you looking for a landing page builder that can help you create high-converting pages? If so, you’re in luck! In this article, we will discuss the different types of landing page builders and how they can help you increase your conversion rates. We will also provide a list of our favorite landing page builders and their features. So, whether you are just starting out or are looking for an upgrade, this section is for you.

Which Landing Page Builder is Best?

There are a number of factors to consider when deciding which landing page builder is best for you. The most important factor is probably cost – how much are you willing to spend on a landing page builder? Other factors include ease of use, features, and integrations.

The three most popular landing page builders are LeadPages, Unbounce, and Instapage. All three have their pros and cons, so it’s important to evaluate your needs before making a decision.

LeadPages is the most expensive option, but it offers the most features and integrations. If you’re looking for a comprehensive landing page solution, LeadPages is a good choice.

Unbounce is slightly less expensive than LeadPages, and it’s known for its ease of use. If you’re looking for a landing page builder that’s easy to use and has all the essential features, Unbounce is a good option.

Instapage is the least expensive option, but it doesn’t have as many features as LeadPages and Unbounce. If you’re just starting out with landing pages and don’t need all the bells and whistles, Instapage is a good choice.

No matter which landing page builder you choose, make sure you take the time to learn how to use it properly. A landing page builder is only as good as the person using it, so take some time to learn all the features and capabilities before you start building landing pages.

Can I Use a Landing Page Builder With WordPress?

The short answer is yes, you can use a landing page builder with WordPress. In fact, there are plenty of great options available.

However, it’s important to understand that not all landing page builders are created equal. Some are better than others, and some will work better for certain types of sites than others.

What’s the best landing page builder for WordPress? That depends on your needs and preferences. However, we’ll take a look at three of the most popular options below.

Option One: Unbounce

Unbounce is a bit different than the other two options, as it’s a standalone landing page builder that doesn’t require WordPress. However, it does offer integrations with WordPress, making it easy to use with your existing site.

Option Two: Beaver Builder

Beaver Builder is a popular drag-and-drop landing page builder that works as a plugin on WordPress. It’s easy to use and comes with a variety of landing page templates to choose from.

Option Three: landingi

landingi is another popular landing page builder that works as a plugin on WordPress. It offers a variety of landing page templates and includes features such as A/B testing and email capture forms.

Is Instapage a Good Landing Page Builder?

Landing pages are one of the most important aspects of online marketing, and they can make or break your campaign. If you’re not familiar with landing pages, they’re basically a single web page that’s designed to promote a product or service. They typically include a headline, some sort of form or call-to-action (CTA), and sometimes additional information like testimonials or videos.

There are a ton of different landing page builders out there, but one that’s gained a lot of popularity lately is Instapage. In this post, we’ll take an in-depth look at Instapage and see if it’s a good option for your landing pages.

Instapage is a landing page builder that’s designed for businesses of all sizes. It offers a wide range of features, including A/B testing, landing page templates, and integrations with popular marketing tools.

One of the biggest benefits of using Instapage is that it makes creating landing pages easy and fast. Even if you’re not a designer or developer, you can quickly create a landing page that looks professional.

Instapage also offers a wide range of landing page templates that you can use as a starting point for your own designs. And if you need more advanced features, such as A/B testing or integrations with third-party tools, Instapage has those as well.

Overall, Instapage is a great landing page builder that’s suitable for businesses of all sizes. It’s easy to use, offers a wide range of features, and has a lot of landing page templates to choose from. If you’re looking for a landing page builder, Instapage is definitely worth considering.

Instapage Vs Unbounce – Which Landing Page Builder is Best?

When it comes to landing pages, there are two builder platforms that always seem to come out on top: Instapage and Unbounce. But which is the better option for you? In this article, we’ll compare these two landing page builders side-by-side so you can make an informed decision about which one to use.

Features

Both Instapage and Unbounce offer a wide range of features, so it’s hard to go wrong with either platform. However, there are some key differences between the two that could sway your decision. For instance, Instapage offers A/B testing as a native feature while Unbounce requires an integration with a third-party tool like Google Analytics. Another key difference is that Unbounce offers a wider range of landing page templates while Instapage focuses on giving users more flexibility when it comes to customizing their pages.

Pricing

When it comes to pricing, both platforms offer a fairly similar pricing structure. However, Unbounce does have a slight edge over Instapage as they offer a pay-as-you-go option for those who don’t need all the features of the premium plan.

Ease of Use

Both landing page builders are relatively easy to use, although Instapage does have a bit of a learning curve due to its more flexible page builder. Unbounce, on the other hand, is designed for simplicity and can be used with very little prior knowledge.

The Verdict

So, which landing page builder is the better option? It really depends on your needs and preferences. If you need a more flexible page builder or advanced features like A/B testing, then Instapage would be the better choice. However, if you’re looking for a simple and easy-to-use platform, then Unbounce would be a better option. Whichever platform you choose, you can’t go wrong with either one.

Do You Need a Domain for a Landing Page?

The answer is no. You don’t need a domain for a landing page. You can use a subdomain, like landing.yourwebsite.com, or you can use a landing page builder that will give you a URL to use.

If you’re using a landing page to collect leads, then you’ll want to have your own domain so that it looks professional and so that people know where they are going when they click on your link.

A domain also gives you more flexibility with what you can do with your landing page. For example, if you want to add an SSL certificate to your landing page (which is important if you’re collecting any sensitive information from users), then you’ll need to have your own domain.

So, while you don’t need a domain for a landing page, it’s something you should consider if you’re serious about using your landing page to generate leads.

Do You Need a Website for a Landing Page?

If you’re new to digital marketing, you may be wondering if you need a website for a landing page. The answer is no! A landing page is a standalone web page that is designed for one purpose only: to convert visitors into leads or customers.

You can create a landing page without a website by using a landing page builder. A landing page builder is a tool that allows you to create and customize landing pages without having to write any code.

There are many different landing page builders on the market, so it’s important to choose one that meets your needs. In this guide, we’ll introduce you to some of the best landing page builders and help you choose the right one for your business.

What is The Difference Between a Landing Page and a Website?

A landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. In many cases, the landing page will include elements like images or video which further explain why the user should take action on the landing page. A landing pages goal is always focused on taking visitors down a conversion path by getting them to perform an action such as make a purchase or signing up for a newsletter.

On the other hand, websites are much more comprehensive and generally include several pages with navigation between them. The goal of website is not always as focused as that of a landing page and can vary greatly. For example, a website might be created for the sole purpose of providing information about a company, while another website’s primary goal may be to sell products. landing pages are only one component of a much larger marketing or sales funnel and should always be used in concert with other types of online and offline marketing efforts in order to be most effective.

Now that we know the difference between the two, let’s take a look at some of the best landing page builders available today:

Is LinkTree a Landing Page?

No, LinkTree is not a landing page builder. However, it can be used to create links to landing pages (as well as other things like your website, social media, etc.).

If you’re looking for a landing page builder, there are many options available. Some of the most popular ones include LeadPages, Unbounce, and Instapage.

When choosing a landing page builder, it’s important to consider your needs and budget. Some builders are more feature-rich than others, so you’ll want to make sure the one you choose has all the features you need. Additionally, landing page builders can range in price from free to several hundred dollars per month.

What is a Dynamic Landing Page?

A landing page is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. In many cases, the landing page will contain elements like images or video which help to further explain the offer and improve conversion rates.

There are two types of landing pages; static and dynamic. A static landing page is one that you create once and does not change unless you manually edit it yourself or hire someone else to do so. A dynamic landing page on the other hand, is one that can be automatically generated and updated based on certain criteria.

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About Leslie Croker (Mr.Pixel)

A Digital Marketing Wizard, over the past 15 years Leslie has founded & sold 3 digital marketing agencies for millions of dollars. He specialises in helping businesses build and scale profitable marketing campaigns. Over at Flik he shares this knowledge and also shines some light on the software and services that helped him become so successful.

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